11/03/2007

Fifteen Ways Stores Trick You Into Spending...

Now that we're getting so close to the holiday shopping season, we're all being trained to think of the importance of getting into the stores and getting our credit and debit cards warmed up.

I found this article a while ago, but began thinking about it again yesterday. I don't think that every one of these principles applies to ministry, but it is interesting to see how purposeful grocery stores are in their construction and organization of their layouts.

Most of the time, when it comes to creating our "youth rooms", we youth workers only think of what looks cool. But is there a better way for us to use our spaces to direct and lead our students? Not that we want to subliminally manipulate them... But, why not use the unspoken to communicate our message too? Simple things like how the outside entrance to your room looks can affect how inviting it is to newcomers. Do you think about the first impression you make on a person when you meet them? Why not stand at the door (looking in) of your meeting room and think about the first thing a student sees as they walk in? Their first impression can affect how they view your ministry forever.

Just food for thought...

You can check out the article I mentioned above here. Here's a clip of a few of my faves...

3. The toy section is far, far, far away from the entrance. Naturally, if I take my son to the store, he wants to visit the toy section. He gets excited and starts shouting "Ball! Ball!" to me when we go in because he remembers the enormous plastic balls in the toy section...

4. Impulse-oriented items are near the checkouts. Stores stock the latest DVD releases and "froth" magazines there, along with overpriced beverages and candy...

5. The most expensive versions of a product are the ones at eye level. Take a look sometime at the arrangement of different choices for a particular product, such as laundry detergent. Almost every time, the most expensive options per unit are placed at eye level, so you see them first when you enter an aisle...

9. Stop, stop, stop. You add items to your cart only if you stop, right? So stores are designed to maximize the number of stops you have to make...

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